New Patina Stores Design is Live!

We are very happy to announce the launch of the new Patina Stores website!

The folks at Patina worked with our lead designer Rob Wagner to create a website that truly reflects the unique Patina stores. Our developers built an ecommerce solution on top of the Magento cart platform. Not only does it look great, but it works in search engines as well.

About Patina:
Patina offers a shopping experience that is meant to elevate your senses, broaden your perspective and invoke a lifestyle change. Their new website is sure to match the in-store shopping experience – just in time for Halloween!

Google Instant Increases Impressions & Their Bottom Line

There's a lot of talk the last few days about Google Instant. As usual, online marketers (myself included) are speculating as to the impact the changes will make.

What will not change

Here's the thing - This is not a bad change but it slowly alter the way that visitors search Google's database. Instant will not immediately change your rankings - nor it immediately alter your traffic patterns.

Certainly, the definition of an impression will evolve as Google pushes more and more sponsored ads out into the search-o-sphere. However, I don't see this increase of information is going to be easy on the eyes of my 70-year-old parents. I seriously doubt they will be clicking more ads than they currently may in a given day.

What will change?

User behavior will change over some unknown period of time. That evolution will have an effect on your organic and paid search optimization.

How? Well, the keywords that you use now are either based upon your past experience or based upon search traffic trends from search engines over past months.

As Google suggests more keywords with search results then it goes to follow that visitors will unconsciously use those suggestions on their way to a solution. We have always followed trends of traffic based up on what visitors USED to type on their own. Now Google is guiding their pattern with some auto-magic Google logic...

One has to assume that Google has their best interest at heart and that means the change is profitable for them. They are already offering keyword suggestions based upon paid favorites.

Example: The moment I type in "tra" on my way to trap, travel, transcript, etc... The first suggestion is "Travelocity". Not only is Travelocity not the top keyword by volume for this prefix, but it's also a TRADEMARK.

I type in "be" and I get "Best Buy".

"Ta" gives you "Target"...

It doesn't take a whole lot of experience in the SEO realm to know that they have a cash cow hanging in the shed.

Sarah Klosterbuer joins the SEO Team

First Scribe is growing again and we've added a veteran web developer to our SEO team's ranks.

Sarah Klosterbuer has years of web design and development experience behind her but we are challenging her with new skills in the SEO realm. Sarah will be optimizing sites, managing PPC campaigns, and analyzing traffic with Google and Omniture Analytics.

Welcome Aboard Sarah!

First Scribe Creates SEO Facebook Application

Let's face it, a good portion of an SEO Specialist's job is spent in competitive analysis. What better way to cut through the repetitive motion than with an automated tool? The First Scribe development team has built us a tool that saves us a ton of time checking inbound links and page saturation in Google. Now we're releasing it to the public!


The SEO Facebook Application by First Scribe


The SEO Widget is a fairly simple tool that saves us an amazing amount of time. The app is available as a true Facebook application and also via the SEO Widget 2.0 page on our website.
The application accepts your URL and any number of competitors. It then pings Google with the website addresses and returns the number of inbound links and current page saturation in Google.
Why go to Google repeatedly when you can fetch the list all at once?