First Scribe is Omniture Certified

We have spent the last 4 months training on the Omniture platform and migrating our NetTracker clients to Omniture SiteCatalyst.

Our efforts paid off this week with the official stamp of Omniture Certified Professional: Implementation.


Omniture SiteCatalyst v13.5 (Traffic Analysis Software) –

The official word:

Omniture is the worlds leading analytics provider and provides analytics solutions to premier companies such as Microsoft, Wal-Mart, General Motors, Sears, PayPal, Major League Baseball, GAP, etc.

Omniture SiteCatalyst™ provides organizations with actionable, real-time intelligence regarding their online strategies and marketing initiatives. Omniture SiteCatalyst helps organizations quickly identify and understand the most profitable paths through their Web sites, where visitors are dropping off, what's driving critical success events, and how different segments of visitors interact with the Web site.

What does it mean for First Scribe -

Omniture SiteCatalyst takes a revolutionary approach to traffic analysis – It collects everything. We administer the software to track all data relevant to the website audience. In most cases we zoom in on all points between entry to the website and eventual action resulting in a purchase or booking.

Omniture SearchCenter V3 –

Omniture SearchCenter is unlike any other product we have reviewed. The software ties Pay Per Click(PPC) efforts to website performance like no other we have ever seen. Simply stated –

If something positive happens on the website, SearchCenter is able to take action in PPC. We create a business rule in SearchCenter and the software automatically controls our Pay Per Click efforts as the rule fits. We over-see the process but SearchCenter automates the daily efforts.

For instance – We tell SearchCenter to decrease the ad spend of each keyword that does not directly lead to contacts or orders.

The Old Way -
Many types of software exists to control PPC terms based upon click-through. But does a high click-through rate actually show profitability?

SearchCenter will control PPC based upon the highest Return On Ad Spend. No other tools are so complete.

We can assure you - there will be much more to come.

Another Search Engine Gives Up

What is it about the "Winter Blues" that causes search engines to give up the race with Google?

Yahoo Gives Up

January, 2006 - Yahoo concedes 2nd place:

“We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.” (Story)

As it turns out they lost significant market share in 2006 and 2007. Now they're fending off takeover attempts by MSN and others.

Ask.com Gives Up

March, 2008 - Ask.com Abandons Chase

We were excited to see Ask.com abandon the old "Ask Jeeves" look and feel in 2007. They shifted their aim to become a quality all-purpose search engine with relevant results. Their efforts were noticeable in the search engine rankings and we shifted efforts to their engine.

That is no longer the case. Yesterday they announced they have shifted gears. The new target is on "finding answers to basic questions about recipes, hobbies, children's homework, entertainment and health." (CNN.com Story)

We are very disappointed with this turn of events.

Disappointment

Google is a good search engine and we rely on their relevant results. Unfortunately they have a monopoly within the search industry and it has (and will) stifle innovation through competition.

Cost per click rates continue to sky-rocket as competition falls to the way-side.