Cyber Monday proved to be the start of a high-traffic week with lackluster conversions for our clients. Thanksgiving kicked off a flurry of excited shopping but it appears American wallets are pinched and shoppers are looking for discounts.
The Official Word On The Street
Internet research company
comScore Inc. reported this week that total online spending from Nov. 1 - Dec. 7 has reached more than $18 billion, up 18 percent from the same period a year ago.
"It was a terrific kick-start to December, but we expect the upcoming week to be the heaviest online spending week of the holiday season as the procrastinators and late-season deal-seekers come out in earnest," comScore Chairman Gian Fulgoni said in a written statement.
Our Numbers Are Growing
We are seeing online Click Through Rates and Sales Conversion numbers increasing as we approach Christmas. The Monday nearest Dec. 15th generally proves to be the peak of online shopping. The 18th should prove the peak of Christmas shopping in 2007.
Trim The Fat
As we stated in our last post, now is the time to trim the fat from your marketing campaigns. You should have enough data in your PPC campaigns to know what is working and what is not. Cut anything that isn't working - put the money where the buyers are.
Use your traffic data to turn any "Red" marketing efforts into the "Black".
Marketing Tip:
Think Accessories - 2007 budgets are tight so make sure you're selling pushing your accessories and add-ons.