Tommy Hilfiger Chooses First Scribe for Search Engine Marketing

The North America marketing division of Tommy Hilfiger online once again gave the nod to First Scribe to provide search engine marketing services for fall brand initiatives.

The two organizations first met in 2007 when Tommy Hilfiger marketing staff located the First Scribe site in organic Google search listings. The partnership began with First Scribe marketing team managing the 2007 Christmas pay per click campaigns for the Tommy Hilfiger online store.

This year First Scribe is providing the same search engine marketing support for the launch of the Tommy Hilfiger Intimates line of lingerie.

First Scribe Director of Search Engine Marketing, Ken Kralick says, "Things are looking good for this PPC effort. Interest in the product line is good and the Hilfiger folks have a lot of inventory on hand. We're already running about half the cost per conversion we were in 2007 and I'm thrilled with that."

About Tommy Hilfiger

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, The Tommy Hilfiger Group of Companies is one of the world's most recognized designer apparel groups. The Group's focus is designing and marketing high-quality men's wear, women's wear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Tommy Hilfiger Group merchandise is available to consumers worldwide through an extensive network of dedicated retail stores, leading specialty and department stores and other carefully controlled distribution channels. For additional information about the Tommy Hilfiger Group of Companies, please visit www.tommy.com.

First Scribe Completes Pro Bono Web Design For MADD MN

First Scribe is proud to announce the launch of the new website design for the Mothers Against Drunk Drivers, Minnesota Chapter - http://www.maddmn.org/ .

First Scribe Director of SEM, Ken Kralick says, "The old site had been hacked and really needed some help so I thought we could lend a hand with our services. I think MADD is a good cause and hopefully this site will help them in their mission."

The existing site was built on a Content Management System that wasn't ideal for in-house changes and additions. The new site design is modern, Search Engine friendly, easy for MADD staff to update, and best of all for MADD-MN it was pro bono.

About MADD:

Founded in 1980, MADD has helped save more than 300,000 lives since its founding. MADD's mission is to stop drunk driving, support the victims of this violent crime and prevent underage drinking. For more information, visit http://www.maddmn.org/ or call the State Office at 651-523-0802. Twenty-four hour victim assistance is available by calling 1-877-MADD-HELP.

Opus Corporation Chooses First Scribe

First Scribe is proud to announce their latest search engine marketing partnership, this time with the internationally-recognized land developer Opus Corporation.

First Scribe's industry leading Search Engine Optimization services will avail the OpusCorp.com website to Google and the other search engines. The First Scribe project manager will work with Opus Marketing and IT personnel as well as the entire First Scribe web development staff in order to clear the way for search engines to spider the entire site - without affecting the existing OpusCorp.com design.

First Scribe Director of Search Engine Marketing, Ken Kralick says, "Our intention is to greatly increase the visibility of Opus in the organic search engines without affecting the visual branding of the site. Both companies like the existing design and Opus is heavily invested in collateral. We will re-work the underlying code. The end-user won't see a difference but Google will suddenly see 1,200 pages that they couldn't see before."

Both teams have high expectations and they will use Omniture SiteCatalyst analytics to measure the effectiveness of their efforts. First Scribe Owner & CEO, Jay Perrill is excited for the new business partnership saying, "Opus Corporation makes an amazing addition to our marketing portfolio. We are really excited to help their marketing staff reach their goals of increasing exposure in the search engines."

About Opus Group

The Opus Group, based in Minneapolis, is a $2.2 billion premier, full-service real estate development company with 55 years experience. Specializing in office, industrial, retail, multifamily, government and institutional development, the Opus Group has completed nearly 2,450 projects totaling 238 million square feet and currently has 35 million square feet in planning or development. Opus employs nearly 2,000 people in 26 offices in the United States and Canada. Committed to creating great real estate, Opus implements best practices in sustainable design and construction to maximize building performance and reduce environmental impact. A community steward since its inception, the Opus Group is committed to the long-term development of people and communities by contributing 10 percent of its pre-tax profits to community organizations. For more information, visit http://www.opuscorp.com/.