Local Search Is Real

Rarely will an Internet Marketing Firm give away their secrets but here is a great one:

People use Local search in large numbers - and in many cases it's FREE.

What is Local Search?

The more things change, the more they stay the same. A local search is not unlike opening up an old fashioned Yellow Pages™ on the Internet.

Demographically speaking, there is a vast number of people on the Internet who do not know how to make the search engines work for them. They get search and receive too much irrelevant information. The get confused and they search for something familiar - a Yellow Pages.

Prominent Local Search directories

There are many local search directories but here are a few of the prominent locations:

• www.google.com/local
• local.yahoo.com/
• http://www.dexonline.com/

Local With Maps

Yahoo and Google have the added bonus of seeing your search over a map which is nifty but the text-based directories seem to drive more traffic (for various reasons). Cover your bases and submit to each of them.

Listings are Free

Free listings are available for the city listed in your mailing address. Most of the directories offer a broader area for an additional fee but beware - the fee structure is steep.

Ken Kralick
Director of Search Engine Marketing