We've heard this issue in quite a few circles for 2 specific arguments:
· The Yahoo engine prefers the Yahoo cart.
· A Yahoo cart won’t work in Google SEO.
While both of these points may have an amount of truth to them, neither of these arguments appear to us to be *true enough* for concern. That is to say, we aren’t concerned with the Yahoo search engine, per se. And we have Yahoo carts that perform nicely in Google.
Google is the engine of choice
Google holds the Lion's share of market value and that trend grows every year. For our clients’ sites, across product vertical, Average revenue per visitor is higher for visits from Google vs. Yahoo.
We will work through the Yahoo cart as if it’s just another website. However, we migrate people off the Yahoo cart at every opportunity. The cart is difficult to use; it is a quantifiable hindrance to Google SEO; and the backend admin area is difficult.
Does Yahoo Prefer Yahoo Cart Sites?
Not necessarily. The Cart seems to have nothing to do with this question. The answer boils down to how well the site is optimized in general. Here is a Yahoo cart site that we are watching. Their site ranks better in Google than it does in Yahoo:
Google
|
Yahoo
|
Change
| |
Name
|
1
|
1
|
0
|
2
|
2
|
0
| |
Keyword 1
|
5
|
Not in first 30.
|
26
|
Keyword 2
|
10
|
Not in first 30.
|
21
|
14
|
Not in first 30.
|
17
| |
Keyword 3
|
18
|
2
|
(16)
|
23
|
7
| ||
Keyword 4
|
1
|
Not in first 30.
|
30
|
2
|
Not in first 30.
|
29
| |
Keyword 5
|
4
|
Not in first 30.
|
26
|
Keyword 6
|
Not in first 30.
|
21
|
(9)
|
Primary Keyword
|
1
|
14
|
13
|
Keyword 7
|
23
|
11
|
(12)
|
Keyword 8
|
12
|
8
|
(4)
|
13
|
17
| ||
Keyword 9
|
11
|
4
|
(7)
|
Keyword 10
|
6
|
3
|
(3)
|
15
|
15
| ||
Keyword 11
|
2
|
3
|
1
|
Keyword 12
|
6
|
2
|
(4)
|
147
|
Summary:
This client is concerned about moving from the Yahoo cart to an eCommerce Platform but they are worried that their revenue will suffer. Yahoo is their number 2 source of revenue and they don't want to lose that share.
We don’t in any way doubt that a large portion of their business is derived from Yahoo visitors. The Yahoo demographic matches nicely with people who would go out and buy their product line.
What is the real question?
The real question is different than they think…
It would be really nice to know if revenue per visitor is higher from Yahoo versus Google. If the average is the same, then open up Google traffic and forget about Yahoo.
Yahoo traffic and revenue might well suffer with a push in Google. But the net gain should be a significant increase in revenue.
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