Craig Davis of First Scribe Inc. has been using Google's Pay Per Click advertising service, Google Adwords, to varying degrees for roughly 4 years. In order to further his knowledge of the Adwords system, he recently studied for, and handily succeeded in passing, the Google Advertising Professional Exam to become a Google Adwords Qualified Individual.
The Google Adwords certification exam is an exhaustive test covering all aspects of the Adwords system. Topics include account creation, billing, administration and optimization. The intent is to ensure marketing professionals have a complete understanding of the Google Adwords platform. With this knowledge a Google Advertising Pro can create and administer high-performance Adwords campaigns.
Craig is a valuable member of the First Scribe Search Engine Marketing team. In his tenure he has managed many of our most prominent SEM accounts. We are proud to have another team member among the ranks of the Adwords Qualified Individuals.
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