As marketing budgets become more scrutinized there is an increased need to stretch every dollar for optimum performance. Stretching that dollar is a topic by itself, but in order to find out how far that dollar goes we need to have proper analytics in place. Whether that solution is Omniture, or Google, First Scribe is able to cover both avenues.
Dan Epley recently completed the Omniture Certified Professional: SiteCatalyst and Google Analytics Individual Qualification certifications ensuring that whichever package is chosen we're prepared.
Omniture is the industry-leading product that provides web sites with one place to measure, analyze, and optimize data from all online initiatives across multiple channels.
Google Analytics is a web analytics solution that gives you insights into your website traffic and marketing effectiveness. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
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