Thursday, October 1, 2009

Website Designs for iPhone Still a Question

Our First Scribe technology team uses our blog to talk about the latest trends in our industry. We try to point out the technology that has an impact on web design, development and SEO topics (or will in the near future).

That being said, this post is in regards to an old topic --

Websites for the iPhone

Back in June of 2007 we posted about the iPhone's upcoming release and the concern that client websites were not iPhone compatible. Of course, most pieces of the website are compatible save for Flash and Javascript. But the question is, "Will your website render as well as it could?"

By the way, if you think the iPhone is passe, remember that it only launched 2 years ago!

Here we are 2 years later and we are still talking to people about their corporate website's appearance in an iPhone browser. One of the most common concerns raised during our design sales cycle is the impact of a mobile version of the site (or just the stylesheets).

Lately we discussed the topic in-house. After 2 years, don't you think this topic would go away?

Design concerns for iPhone is still highly relevant

That old blog post happened to be one of the first iPhone/website pages to hit the market so it rules in Google searches on said topic. That old page still produces a major amount of traffic for us.

Why? Because it's still relevant.

In fact, a visitor from Apple.com landed in our website today due to a search for "build a website iPhone compatible."





If they care (or one person there cares) and we see 2 years of traffic on this same topic - then it's still relevant.

So what do we do?

Develop your site correctly. Build a website with the content separate from the formatting. In doing so a developer can create a set of stylesheets specific to the browser technology. You are essentially building a website optimized for the iPhone. The content is the same but the formatting is served dynamically for the mobile visitor.


If a visitor arrives to your website with an iPhone, the website will send them a stylesheet with imagery optimized for their use.


One additional item - be nice to your mobile visitors. Make your pages short to alleviate excessive amounts of scrolling.

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