We are proud to announce another certification to our SEO team! Ken Kralick has joined Dan Epley's rank among the rank and file with a Google Analytics Individual Qualification (GAIQ).
Google Analytics is intended to be a great tool for a new user but there are advanced functions buried inside the software. This advanced functionality in Segmentation, Filters, and Event tracking give the free analytics tool a power to rival the expensive web analytics tools on the market.
GAIQ Certification
The Google Analytics IQ certification is proof that an individual holds a proficiency in the Google Analytics advanced tool set. It provides solid assurance to a client that the the "analytics pro" actually holds training and experience in the tool.
Experience and Training make the difference
Wouldn't you like to know how Pay Per Click (PPC) visitors are interacting with your website? Do you think the PPC visitors do the same thing on your website as the organic search visitors? What about repeat visitors? Can you filter out internal company traffic? From all your branch offices?
All of this is simple to track in Google Analytics but you need the training and experience to make it work. The Google Analytics Individual Qualification (GAIQ) assures clients that we have that knowledge.
Many Certifications
Our SEO team holds certifications across the many facets of our services. We believe that industry certifications are important and they help us stand up in the crowd of competition. If nothing else, it proves that we are willing to put our money where our mouth is, pass the industry tests and keep the certifications current.
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