Friday, May 18, 2007

Google Unified Search

CNN.com posted an interesting Technology story this morning and then the story quickly moved off their site. I thought it was an interesting topic so I mention it here.

Link to the story: Click here

The story doesn't appear to be written by a search engine expert so it's a little vague on some important points.

The gist of the story is that Google will combine it's various search results into one "page". The new service "will present Web sites, news, video and other results on one page."

Google's search already does this...

The story speaks strongly about new "ad" potential but it never actually speaks to the Google search algorithm.

Bottom line -It sounds to me like they are allowing AdWords advertisers to bid on terms for videos. They plan to roll out on 5/23 so we'll know more after that.

Search Translation

The end of the story introduces what we see as the single greatest improvement to search technology in 5 years: Automatic translation of search.

"The technique will translate queries in any of a dozen languages into English, find additional search results, then automatically translate those back into the language of the original query. This will give users in any supported language a broader view of information on the Web."

Now that's exciting.

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