A grey PageRank bar used to mean that your website was outright ignored by Google. A good-quality website with few links would receive a 0/10 rank and a site full of spam would receive a grey bar.
There is another reason to receive a grey PageRank bar these days - Supplemental Results.
It appears that Google is now displaying a grey PageRank bar on website supplemental results. (Example from CNN.com: http://www.cnn.com/WORLD/9603/n_korea/)
Supplemental Results
Supplemental results are pages on your website that the Google algorithm deems as less important than your main content. The pages still seem to count in your total page count, but for whatever reason they don't appear to support your main topic so Google decreases their importance.
Supplemental pages are:
- Old,
- Short on content,
- Deeply buried in the architecture,
- Spammy,
- Rarely viewed, etc.
You can find out how many supplemental page listings you have by opening Google and typing site:http://www.YourURLHere. com . Page through to the deeper listings but you will almost certainly have a few supplemental pages.
Supplemental pages generally do not appear in Search Engine Ranking Pages (SERPs) unless the term is extremely specific to the page.
Is this a problem?
That depends. If your home page and/or your domain shows a grey PageRank bar you have a serious problem. We have only found this a few times in the last 2 years and each time the websites were complete spam.
If a small percentage of your pages are deemed supplemental then there's no real issue. Constantly update your site with fresh content and supplemental results will fall to the background.
We often hear "Google loves Blogs!"
The truth is that Google loves new content and hates spam. Create good content on your site and your site will outperform your competition.
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