Optimize Your HTML Code

Is Google passing you by? Never quite getting that deep index you need?

Google's Attention Span

For simple argument's sake, let's say your website has 30 seconds of Google's attention every month. Half a minute to spider your website, capture a copy of each page, and move on to the next website. You lose a full month if a single page of your site takes a minute to load.

Your website better be up to the challenge!

Fast Server

Are you hosting with an anonymous hosting company that you found on the web? Are you paying "$3.00 a month!" for hosting? Then you may want to test the response time of the server to see if you're saving money at the expense of a slow server.

Face it, hosting is cheap but it's not that cheap... They're making money by over-taxing the server with many more sites on the server than there should be. As a matter of fact, I found one hosting company that boasts cheap hosting of more than 15,000 domain names. It's possible that they are all on the same box.

Do the test yourself: Click here

If your home page loads slower than 3-4 seconds you have a problem.

Fast HTML

The first step to any of our Search Engine Optimization plans is to cut the fat from our client's html code. Each of our websites are developed with extensive use of stylesheets to keep unnecessary formatting code out of the individual HTML page.

A stylesheet contains all of the text, spacing and color attributes for the entire site - all in one place. This creates 2 benefits for your website:

1. Formatting is easier - A stylesheet allows you to change a formatting attribute in one place and the change instantly appears throughout the site without opening any of the HTML pages.
2. Fast loading - A stylesheet contains all of the formatting information so your HTML is more content and less formatting. Google will spend less time wading through HTML and spend more time reading your text.

Does it work?

Our team made a concerted effort to increase the response time of an established online retail website. Their home page response time fell from around 6 seconds to 1.5 seconds off the same server. That's a significant change from HTML development.

Additional benefits?

We need to keep the dial-up users in mind when we build websites. While dial-up use has decreased sharply in the last 2 years, there is still a large number of dial-up use on the web. A 5 second download on a 2meg connection is at least a 20 second wait on dial-up.

Google should dive deeper through your site and your conversions will go up if your site responds quickly to their requests.